It involves the 7Ps; Product, Price, Place and Promotion (McCarthy, 1960) and an additional three elements that help…
It is illegal and unethical to collect artifacts on public lands. Artifacts include anything made or used by…
This is a surprisingly common question given that it’s a very common practice. Are you allowed to have…
For any business, whether a global enterprise or small company, a comprehensive plan that outlines every possible avenue…
M&S has largely built its reputation among people of older generations, while younger audiences have been largely ignored.…
The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival…
Facebook Messenger sees extremely high open rates – as noted, in the region of 80%. With those messages…
In any event, one strategy to counter the threat of ambush campaigns is to secure trademark and copyright…
Apple went public in 1980, but Jobs eventually left—only to triumphantly return several years later. Apple’s success lies…
SNS Global Pharma, a US FDA registered California based global company with its sister company registered in Dublin,…