It was renamed Pepsi-Cola in 1898, “Pepsi” because it was advertised to relieve dyspepsia (indigestion) and “Cola” referring…
“To be the world’s best beverage company”. Being the best means providing outstanding quality, service, cleanliness and value,…
Pepsi’s pricing strategy is driven by their competitors’ prices and customer demand. The company encourages bulk sale, with…
Coca Cola is a leading brand with several sources of competitive advantage. Its market leading position is owing…
PepsiCo’s marketing mix has evolved over time, especially because of the effects of mergers and acquisitions. The marketing…
Coca-cola has been using a meet-the-competition pricing strategy for as long as they have been around – and…
PepsiCo uses cost leadership as its primary generic competitive strategy. This generic strategy focuses on cost minimization as…
Coca-Cola Dreamworld, a soda meant to capture “technicolor tastes and surrealism of the subconscious” is available now. Coca-Cola…
Pepsi has introduced the new tagline “That’s What I Like” for its Pepsi, Pepsi zero sugar, and Diet…
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