Coca-Cola unveiled ‘Real Magic’ in September, its first new global brand platform since 2016. Under this new platform,…
An advertising or marketing slogan is a concise, catchy phrase used with consistency across brand and marketing materials…
Each company markets a large number of brands, with Coca cola company having the larger market share. This…
Focus on value—not price Find your fanboys (and fangirls) Simplicity is key in everything Know what you stand…
Pepsi’s pricing strategy is driven by their competitors’ prices and customer demand. The company encourages bulk sale, with…
Coca-cola strengths – Internal Strategic Factors Strong brand identity – Coca-Cola is a highly popular brand with a…
An example of a SMART-goal statement might look like this: Our goal is to [quantifiable objective] by [timeframe…
“To be the world’s best beverage company”. Being the best means providing outstanding quality, service, cleanliness and value,…
The objective of Coca cola is to target every consumer of the country, therefore Coca Cola set its…
In short, the product is everything that is made available to the consumer. In the 4 Ps strategy,…