PepsiCo uses cost leadership as its primary generic competitive strategy. This generic strategy focuses on cost minimization as…
Coca-Cola Dreamworld, a soda meant to capture “technicolor tastes and surrealism of the subconscious” is available now. Coca-Cola…
Pepsi has introduced the new tagline “That’s What I Like” for its Pepsi, Pepsi zero sugar, and Diet…
Unrivaled Culture & Talent Social Purpose – Our Unlocking Opportunity Initiative Ethics & Human Rights Equity, Inclusion &…
Compare company reviews, salaries and ratings to find out if PepsiCo or The Coca-Cola Company is right for…
When sampled blindly, the majority of our Test Kitchen team preferred Pepsi. In our test, Pepsi got more…
Coca-Cola unveiled ‘Real Magic’ in September, its first new global brand platform since 2016. Under this new platform,…
An advertising or marketing slogan is a concise, catchy phrase used with consistency across brand and marketing materials…
Each company markets a large number of brands, with Coca cola company having the larger market share. This…
Focus on value—not price Find your fanboys (and fangirls) Simplicity is key in everything Know what you stand…