PepsiCo’s marketing mix has evolved over time, especially because of the effects of mergers and acquisitions. The marketing…
Coca-cola has been using a meet-the-competition pricing strategy for as long as they have been around – and…
PepsiCo uses cost leadership as its primary generic competitive strategy. This generic strategy focuses on cost minimization as…
Coca-Cola Dreamworld, a soda meant to capture “technicolor tastes and surrealism of the subconscious” is available now. Coca-Cola…
Pepsi has introduced the new tagline “That’s What I Like” for its Pepsi, Pepsi zero sugar, and Diet…
Unrivaled Culture & Talent Social Purpose – Our Unlocking Opportunity Initiative Ethics & Human Rights Equity, Inclusion &…
Compare company reviews, salaries and ratings to find out if PepsiCo or The Coca-Cola Company is right for…
When sampled blindly, the majority of our Test Kitchen team preferred Pepsi. In our test, Pepsi got more…
Coca-Cola unveiled ‘Real Magic’ in September, its first new global brand platform since 2016. Under this new platform,…
An advertising or marketing slogan is a concise, catchy phrase used with consistency across brand and marketing materials…