Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception…
Dr. J. Robert Cade, who invented the Sports drink gatorade more than 40 years ago to help the…
It’s no secret that Pepsi’s marketing strategy utilizes celebrity endorsements and company sponsorships to promote their product. In…
Editor’s Note: Earlier today, Coca-Cola introduced “Taste the Feeling”, our first new global marketing campaign in seven years.…
PepsiCo uses a number of Omnicom agencies, including OMD, around the world. Does Pepsi use Salesforce As a…
Pepsi has introduced the new tagline “That’s What I Like” for its Pepsi, Pepsi zero sugar, and Diet…
Coattail ambushing often involves a brand sponsoring an event participant in an attempt to be associated with the…
As per the TipRanks Risk Factors tool, Coca-Cola’s top risk categories are Production and Legal & Regulatory, which…
Indie Music Academy Playlist Push YouGrow Promo Daimoon Media Omari MC Playlist Promotion Boost Collective SubmitHub Why do…
Our marketing strategy at its core is to connect with consumers, which are competitive athletes, and help ensure…