“To be the world’s best beverage company”. Being the best means providing outstanding quality, service, cleanliness and value,…
Demographics By Department 71% of Pepsico employees are male and 29% of PepsiCo employees are female. The most…
For example, The Coca-cola company has its signature Coca-Cola brand, featuring original Coca-Cola, Diet coke, Coke Zero, Cherry…
The Coca-cola company is generally accepted as PepsiCo’s largest competitor. Can you differentiate between the marketing strategies of…
Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception…
Dr. J. Robert Cade, who invented the Sports drink gatorade more than 40 years ago to help the…
It’s no secret that Pepsi’s marketing strategy utilizes celebrity endorsements and company sponsorships to promote their product. In…
Editor’s Note: Earlier today, Coca-Cola introduced “Taste the Feeling”, our first new global marketing campaign in seven years.…
PepsiCo uses a number of Omnicom agencies, including OMD, around the world. Does Pepsi use Salesforce As a…
Pepsi has introduced the new tagline “That’s What I Like” for its Pepsi, Pepsi zero sugar, and Diet…