Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception…
Dr. J. Robert Cade, who invented the Sports drink gatorade more than 40 years ago to help the…
It’s no secret that Pepsi’s marketing strategy utilizes celebrity endorsements and company sponsorships to promote their product. In…
Editor’s Note: Earlier today, Coca-Cola introduced “Taste the Feeling”, our first new global marketing campaign in seven years.…