The Dior logo is associated with notions as luxury, glamour, prestige, sophistication and originality. It is also representative…
Consumer culture is produced by agents who work directly in the market economy as managers, marketers, and advertising…
Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics…
Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics…
Possessions allow us to understand and to express our self-identity. For the elderly, possessions are also important repositories…
Discover your brand purpose Know your competition Identify your target audience Outline your brand’s key qualities and benefits…
The individual consumers buy goods and services for ultimate use or satisfy their needs. The buying purpose of…
Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics…
Professional branding is the process of creating a “mark” around your name or your career. This is achieved…
Behaviour pertains to the (aggregate of) acts or reactions that an organism, an individual or a system produces…