Demographics – age, race, location, gender, language Behaviors – such as job, purchase behavior, search behavior Interests –…
Brand awareness metrics are specific measures or data used to gauge a brand’s recognizability. They quantify whether your…
The Dior logo is associated with notions as luxury, glamour, prestige, sophistication and originality. It is also representative…
Consumer culture is produced by agents who work directly in the market economy as managers, marketers, and advertising…
Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics…
Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics…
Possessions allow us to understand and to express our self-identity. For the elderly, possessions are also important repositories…
Discover your brand purpose Know your competition Identify your target audience Outline your brand’s key qualities and benefits…