Unprecedented change has shifted seven distinct global marketing trends for 2021 including: Purpose, Agility, Human Experience, Trust, Participation,…
The dominant trends of 2021 were definitely Chatbots, Personalization, and most importantly, Search! All SEOs experienced major and…
A third way to find your data layer information is using the console tab in developer tools. Simply…
Use segmentation Consider browsing history Employ triggered emails Send emails from a person Use important anniversaries Use personalized…
Sephora understands that its target demographic are young millennials who are incredibly tech-savvy, not specifically loyal to any…
Personalized emails stand out within the inbox as highly relevant, tailor-made material. Personalized emails make an email more…
It’s a way for brands to contextualize the messages, offers, and experiences they deliver, according to each visitor’s…
Don’t catastrophize criticism Be gentler to yourself about your imperfections, mistakes, and times when you’re not as good…
Personalization is a key marketing tactic that has been used for years. It allows marketers to understand their…
Personalization is a process that enables businesses to tailor customer journeys and experiences to the needs and preferences…