A third way to find your data layer information is using the console tab in developer tools. Simply…
Use segmentation Consider browsing history Employ triggered emails Send emails from a person Use important anniversaries Use personalized…
Sephora understands that its target demographic are young millennials who are incredibly tech-savvy, not specifically loyal to any…
Personalized emails stand out within the inbox as highly relevant, tailor-made material. Personalized emails make an email more…
It’s a way for brands to contextualize the messages, offers, and experiences they deliver, according to each visitor’s…
Don’t catastrophize criticism Be gentler to yourself about your imperfections, mistakes, and times when you’re not as good…