Commercial operations of pharma and life science consists of sales and marketing of the products and services. Every…
Digitalization of control processes plays one of the key roles in profitability of the pharma-business. Reduction in the…
The market has been growing at an annual rate of 5.8% since 2017. In 2017, worldwide pharmaceutical market…
Using clear terminology, Pharmaceutical product branding strategies provides a solid framework for dynamic modeling to help marketers, forecasters,…
What is a KOC? KOC, Key Opinion Consumer, are regular consumers who love to share their true product…
In developing countries, the pharmacist plays a key role in which medicines patients ultimately purchase. Marketing activities directed…
Pharmaceutical market research This process involves (1) problem and research objective definition, (2) research planning, (3) data collection,…