The new phrase match behaviour is now rolled out to all languages. Phrase and broad match modifier keywords…
They’ll probably include links to your social media accounts, possibly a company page if you’re included in a…
Think like your customers Be specific but not too specific Add a website to improve results Highlight well-known…
An advertising campaign is a series of advertisement messages that share a single idea and theme which make…
Add keywords Tap + Add a keyword. Enter a word or phrase as your keyword, then choose the…
A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your…
The primary elements of Nike’s digital IMC strategy are social media platforms, mobile apps, and websites. The company…
The winner of most popular keyword is Facebook, with over 1,102,800,000 searches per month. This is closely followed…
When someone searches on Google, your ad could be eligible to appear based on the similarity of your…
Having broad match keywords is a rarity in my accounts. Broad match lets you reach the widest audience…