Your website (not Etsy, Artfire, eBay, etc., but an actual website you own) Your email newsletter A blog…
An advertising strategy can be defined as a step by step plan to reach your customers and to…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a…
The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability. Who is father…
Also known as a competition-based strategy, market-oriented pricing compares similar products being offered on the market. Then, the…
Start with a goal Do your marketing analysis Know your customers Know your product and resources Further define…
The 7 P’s of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven…
Product Mix, another term for product assortment, refers to the many items that a firm sells to its…
Good business plans should include an executive summary and sections on products and services, marketing strategy and analysis,…