Social marketing emerged as a valuable commercial tactic in the 1970s, created by Philip Kotler and Gerald Zaltman.…
1Plants 2Lighting 3Fabric 4Wallpaper 5Area Rugs and Tiles How do you grow in hospitality? The hotel industry thrives…
Using the “7 Ps” of Marketing to Determine Product Positioning. Product positioning helps to define all seven elements…
The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the…
Philip Kotler, the Father of Modern marketing, Will Never Retire. What is the first stage of marketing planning…
Write your marketing plan Implement marketing tactics Measure against key performance indicators (KPIs) Refine your marketing plan What…
Your marketing mix provides a roadmap for your business objectives. It keeps you on track, while keeping your…
The 5 C’s stand for Company, Collaborators, Customers, Competitors, and Climate. What is the market segmentation Market segmentation…
For the purposes of the marketing mix, process is an element of service that sees the customer experiencing…
The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or…