The four Ps of marketing are: Product: What you sell. Could be a physical good, services, consulting, etc.…
Services marketing strategy focuses on delivering processes, experiences, and intangibles to customers rather than physical goods and transactions.…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
Because the right location attracts a large customer base to your organization as well as it creates the…
The theory was proposed by Philip Kotler and Gerald Zaltman which is now being used by social and…
When it comes to business performance objectives you’re likely aware that efficiency and productivity are crucial. But how…
New category products A new category product is when a company diversified his product range into a product…
The marketing mix of Product, Price, Promotion, and Place was introduced to marketing education by E. Jerome McCarthy…
April 26, 2019. The 5c’s of marketing are a commonly-used situation analysis technique used to help marketers make…
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing…