Defined by 4 P’s. product, place, promotion, and price, which together make up the marketing mix. What does…
Philip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name…
Joint promotions Social media contests and giveaways Shopping sprees Give branded gifts or bundles Referral discounts What are…
There are five basic tools that all goal setters should equip themselves with to increase their odds of…
Step 1: Research Your Ideal Customer/Audience In your first step to building a marketing strategy, you’ll identify an…
There are four main ways to break into the international market or enter at least one foreign market.…
Earn, optimize and grow with the Expedia Group Affiliate Program. Join us for free and easy access to…
THE THREE Cs – STRATEGIC MARKETING It consists of the company, the customer, and the competition, which are…
It has been found the door-in-the face technique produces high levels of compliance only when the same person…
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…