Choosing a target market is important because it enables the firm to direct its resources to those customers…
Most marketers say it takes between one and six hours, on average, to create a piece of content,…
The 5 C’s stand for Company, Collaborators, Customers, Competitors, and Climate. These five categories help perform situational analysis…
They are product, price, place, and promotion. The four Ps are often referred to as the marketing mix.…
Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote…
The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way…
The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and…
Keep it Simple Be Unique Be Consistent Be Authentic Research the Competition Practice Polish Build a Great Website…
The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented…
What is the marketing mix (4 P’s of marketing)? The marketing mix, also known as the four P’s…