Many businesses that sell multiple products use product lines and product mixes to monitor the different products they…
Place refers to where consumers buy your product, or where they discover it. Today’s consumers may learn about…
The findings of the study indicate respondents perceive that branding plays a significant role in the sale of…
Explore the landscape and analyze your results Map out your strategy Define your target audience Build your content…
Product concept example apple is one corporation that places a great value on product concepts. It provides the…
The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a…
What is a DMC? A destination management company is an enterprise that manages a range of products and…
Myer is more two-and-a-half years into its $600 million ‘New Myer’ strategy, a plan focused on four key…
There are five elements of a marketing mix, otherwise known as “the five P’s,” of marketing: product, price,…
Optimize your site for multiple platforms Create a simple path to the checkout Offer free shipping Improve your…