The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a…
The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability. Who is father…
Also known as a competition-based strategy, market-oriented pricing compares similar products being offered on the market. Then, the…
Start with a goal Do your marketing analysis Know your customers Know your product and resources Further define…
The 7 P’s of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven…
perception that leads to higher sales, profits, or market share. What are the 5 most important aspects of…
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing…
The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way…
If you are looking for the overall most effective marketing strategy for small business, content marketing is the…
Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It…