The marketing communication mix is a set of advertising, personal selling, publicity, public relations, digital PR, etc that…
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service.…
Promotional campaign or communication mix seeks to increase the company’s sales by changing the elasticity of demand of…
The 8 Ps of marketing is product, price, place, promotion, people, positioning, processes, and performance. The goal is…
The service marketing mix is a combination of the different elements of services marketing that companies use to…
Department stores: These are large stores that sell a wide variety of merchandise Supermarkets: These are stores that…
The three C’s are semi-fixed environmental factors in your perspective marketplace. They are company, customer, and competition. When…
Marketing is supposed to do three things: Capture attention. Educate prospects. What are the 4 Ps stand for…
The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the…
BMW creates value, competitive advantage and ramifications of innovation through various marketing efforts heavily committed in the premium…