The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability. Who is father…
Also known as a competition-based strategy, market-oriented pricing compares similar products being offered on the market. Then, the…
Start with a goal Do your marketing analysis Know your customers Know your product and resources Further define…
The 7 P’s of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven…
Product Mix, another term for product assortment, refers to the many items that a firm sells to its…
Good business plans should include an executive summary and sections on products and services, marketing strategy and analysis,…
What is a Digital Marketing Channel? Digital marketing channels are platforms that you can use to reach your…
Marketing is delivered through a combination of elements—the ‘marketing mix‘. These elements are also often referred to as…
The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or…
Marketing mainly emphasizes on customer value and satisfaction. What are the 4 types of sales promotion Types of…