By putting the customer at the centre of your marketing strategy, and navigating towards becoming a customer-centric business,…
Along with the shift in interaction, e-commerce has led to multiple other changes in terms of the marketing…
Simply put, retail planning involves using a fine-tuned, data-driven strategy to not just meet consumer demand, but also…
The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival…
Cohesiveness Quality Adaptability Clarity Responsibility Who is the father of marketing mix Edmund Jerome McCarthy (February 20, 1928…
Marketing is delivered through a combination of elements—the ‘marketing mix‘. These elements are also often referred to as…
You can segment your target market using demographics such as age, location, gender, marital or family status, occupation,…
The 4Ps of product, price, place, and promotion refer to the products your company is offering and how…
The 5 P’s of marketing – Product, Price, Promotion, Place, and People – are a framework that helps…
Simply put, a content marketing channel is the place where you post your content. You’ve done the hard…