There are seven promotional categories, namely, direct marketing, sales promotion, digital marketing, personal selling, general advertising, public relations,…
Ted Baker produces average quality but the name pushes the price up. If you can afford it and…
The marketing framework is the visual representation of how marketing gets done in your business. It details how…
A key component of marketing and strategic planning is conducting a SWOT analysis. SWOT is the acronym for…
Editor’s Note: Earlier today, Coca-Cola introduced “Taste the Feeling”, our first new global marketing campaign in seven years.…
Initially, the streaming service started the promotion in 2015 as “Year In Music,” but was changed to “Spotify…
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David…
Great Customers are Advocates. Great customers, when they truly are getting tremendous value from your product, become more…
The 4Cs—color, clarity, cut and carat weight—are the globally accepted standards for assessing the quality of a diamond.…
The marketing mix in marketing strategy: Product, price, place and promotion. The marketing mix is the set of…