Promotion: Global marketers must balance four potentially competing business objectives when developing worldwide advertising: 1) building a brand…
Pricing in the Marketing mix pricing is the only revenue-generating element in the marketing mix (the other three…
Product (or Service) Price Promotion Place People Packaging Process What are different types of marketing mix They are…
Your prospects of success is an assumption made regarding your chances of successfully pursuing or defending a dispute…
The four Ps of marketing are: Product: What you sell. Could be a physical good, services, consulting, etc.…
Services marketing strategy focuses on delivering processes, experiences, and intangibles to customers rather than physical goods and transactions.…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
Because the right location attracts a large customer base to your organization as well as it creates the…
The theory was proposed by Philip Kotler and Gerald Zaltman which is now being used by social and…
When it comes to business performance objectives you’re likely aware that efficiency and productivity are crucial. But how…