Place (Mix)/ Physical Distribution (Mix): Place related variables include the channel of distribution, place of production and consumption,…
It includes staff, salespeople, customer service teams, and anyone involved in the marketing and sales processes. Is coffee…
The Fourth P of Marketing: Promotion. Promotion is the bread and butter of marketing. This is when you’ll…
The Four P’s: Product, Place, Price and Promotion are classic marketing tools. If you hear talk about “Marketing…
What is STP in marketing? STP marketing (Segmentation targeting, and Positioning) is a three-step marketing framework. With the…
There are five basic tools that all goal setters should equip themselves with to increase their odds of…
Specific—state clearly what you want to achieve Measurable—you must be able to measure and monitor your results and…
A marketing process is: “A series of steps that allow organizations to identify customer problems, analyze market opportunities,…
Sell to Your Buyer’s Situation (Not Their Disposition) Disrupt Your Prospect’s Status Quo Introduce Unconsidered Needs Tell Customer…
And a great approach to take is to implement the 7 Cs- customer, content, context, community, convenience, cohesion,…