Each of the four Ps has its own tools to contribute to the marketing mix: Product: variety, quality,…
A digital marketing mix is an approach to a marketing strategy that provides a balance of multiple media…
For the modern high growth organisation there are three key pillars of marketing that rely on each other,…
Marketing mix is the combination of Product, Price, Promotion and Place activities. 2. A product is anything that…
There are seven promotional categories, namely, direct marketing, sales promotion, digital marketing, personal selling, general advertising, public relations,…
Ted Baker produces average quality but the name pushes the price up. If you can afford it and…
The marketing framework is the visual representation of how marketing gets done in your business. It details how…
A key component of marketing and strategic planning is conducting a SWOT analysis. SWOT is the acronym for…
Editor’s Note: Earlier today, Coca-Cola introduced “Taste the Feeling”, our first new global marketing campaign in seven years.…
Initially, the streaming service started the promotion in 2015 as “Year In Music,” but was changed to “Spotify…