In essence it forces the retailer to make the customer top of mind and foremost in all strategy…
Market Research Product development and management Promotion Sales & Distribution Storage Standardization and Testing After-Sales and customer service…
With nearly 60 years of commitment to providing you with pain relief from sensitivity, it’s no wonder that…
A product’s positioning involves what customers think about its features and how they compare it to competing products.…
The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the…
The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way…
SOSTAC® is an established technique developed through the 1990s by Pr smith for structuring business and marketing communications…
What is the Customer Mix? The Customer Mix is a framework that helps focus on driving customer lifetime…
Highlight the Main Attractions Identify Your Target Visitors Obtain and Utilise Data to Get to Know Your Visitors…
The four Ps were originally developed by professor and author Edmund Jerome McCarthy. Classifying essential marketing activities into…