Public relations in the hotel industry means cultivating meaningful relationships with movers and shakers who can influence purchasing…
Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words…
1. “Global” is a word that is used to refer to issues and concerns of the entire world…
Do your homework Review your pitch Prepare your questions Hold a “practice” meeting Confirm meeting location Don’t skip…
Content marketing is the creation and distribution of useful, relevant content to attract and engage your brand’s target…
Traditional media buying involves a marketer manually negotiating prices, making the purchase directly from a salesperson. This is…
These problems can occur in 8 basic decision-making areas: market analysis, market segmentation, product strategy development, pricing strategy…
Communication objectives will focus on measuring the attitudes your customers have towards your brand such as its credibility…
Most of all, tourism marketing is more customer-centric than any other type of industry marketing. Tourists spend thousands…