SOSTAC® is an established technique developed through the 1990s by Pr smith for structuring business and marketing communications…
A sales and marketing manager is responsible for researching and developing marketing opportunities and planning and implementing new…
The four P’s—product, price, place, and promotion—should work together in your marketing mix. Often, decisions on one element…
Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods…
SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your…
Define your goals Know your audience Audit your content Develop content themes Map your content to your marketing…
Product: What you sell Price: How much do you charge and how does that impact how your customers…
What is Social Marketing? Social marketing is a “process that applies marketing principles and techniques to create, communicate…
Novelty Unexpectedness Complexity Ambiguity Creation of puzzlement How do I start a product launch campaign? Create press releases…
The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the…