Generation Z (or Gen Z for short), colloquially known as zoomers, is the demographic cohort succeeding Millennials and…
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership…
Optimize 360 has several advanced capabilities that benefited Spotify, but one in particular, an integration between Optimize 360…
Do hashtags work on LinkedIn? Yes, hashtags do work on LinkedIn. You can add them to your status…
Audio ads are currently available in Google Ads, Display & Video 360 platforms. What is Google Audio ads…
Spotify’s main intensive growth strategies are market development and market penetration. These two strategies are simultaneously applied in…
At its core, content marketing development is the process of researching, writing, gathering, organizing, and editing information for…
Understanding that music and podcasts accompany people wherever they go and whatever they do, Spotify positions itself as…
Why Do People Listen To Podcasts? 74% of podcast listeners tune in to learn new things, while others…