Why did the majority of Americans judge John F. Kennedy the winner of the first televised presidential debate…
With a global audience approaching 4.1 billion people, the wide reach of social media goes hand in hand…
Outsider tactics, sometimes termed ‘indirect’ (Mosley 2011), refer to extra-institutional tactics that emphasize working outside the system, such…
Understand Your Customers Know Your Competitors Labor Environment Understand Your Owners’ Needs Suppliers and Partners SWOT Analysis Why…
In politics, campaign advertising is the use of an advertising campaign through the media to influence a political…
Start with your current customers Think benefits not features Collect demographic data on your target audience Send out…
To help your advocacy group start your social media outreach campaign off on the right foot, this article…
Insufficient Permissions Error If you’ve ever noticed a post fail with this error message for your Facebook Page,…
International marketing may give boost to a brand’s reputation. Brand that sold internationally is perceived to be better…
Advocacy and campaigning have become increasingly important in combatting discrimination and in working to improve the lives of…