Porter’s five forces help to identify where power lies in a business situation. This is useful both in…
Brand repositioning is necessary if one or more of these conditions exist: Your brand has a bad, confusing,…
A quality-based product positioning initiative emphasizes the quality of the product as its key selling point. This kind…
Comparing the average per capita consumption of Coca-Cola of 14 countries, the AP found that Mexico leads the…
Lead marketing, or lead generation marketing, is the process of stimulating the interest of potential customers and then…
Based on retail sales generated in the financial year 2020, Walmart was by far the world’s leading retailer…
PageRank (PR) is Google’s main method of ranking web pages for placement on a search engine results page…
The negotiation process can be organized into three phases: planning, negotia- tion, and postnegotiation. What is the first…
Use native advertising Run Facebook and Instagram ads Run ads on Twitter Partner with influencers to review your…
Target marketing – Establishing Target Customers Competition Analysis SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) SMART Goals Strategies…