Which Comes First—Marketing Or Branding? Branding is at the core of your marketing strategy, so branding must come…
High-quality content Mobile-first Page Experience Page speed On-page optimization Internal links External links How does Google algorithm work…
The position of chief sales officer (CSO) is the highest position that a sales professional can attain within…
The retailer sells goods directly to the end-user (the consumer) for personal use, and retail transactions are typically…
Product/range extension Brand extension Co-branding Brand licencing What are the 5 branding strategies? Company Name Branding Individual Branding…
A quality-based product positioning initiative emphasizes the quality of the product as its key selling point. This kind…
Research your target audience and your competitors Pick your focus and personality Choose your business name Write your…
However, the biggest success factor of Spotify is that it restored freedom and access to the users. One…
Marketing project type Overall Marketing Planusually spans 1-5 years, a top-level document that will tie into the company’s…
Strategic brand management is meant to support companies in getting (or improving) brand recognition, boosting revenue, and achieving…