Hold off naming the segments Keep the goal of the segmentation in mind Balance broad and narrow descriptions…
Positioning is the place you hold in the mind’s eye of your target audience. Differentiation is how your…
Step 1: Understand why Your Customers use Your Product Step 2: Identify the Market You’re in and the…
Coca-Cola: Brand Consistency Apple: Creating a Movement Colgate: Creates Trust Starbucks: Social Strategy Whole Food Market: Stand for…
Focus on value—not price Find your fanboys (and fangirls) Simplicity is key in everything Know what you stand…
Key Points The Segmentation, Targeting and Positioning (STP) Model helps you position a product or service to target…
The Segmentation, Targeting and Positioning (STP) Model helps you position a product or service to target different groups…
Using the “7 Ps” of Marketing to Determine Product Positioning. Product positioning helps to define all seven elements…
We’re only going to say this one more time: OUR DELICIOUS JUICES AND SMOOTHIES CAN BE FROZEN TO…
Strategic branding design is the process of coming up with brand identities by first building your personality and…