Brand keys is a brand research consultancy specializing in predictive consumer behavioral brand equity, loyalty, and engagement metrics.…
KFC’s sustainable competitive advantage lies in its adherence to the product and service differentiation and market recognition of…
Positioning refers to the place you want your brand or product to have within a particular target market.…
A positioning message is a concise statement about your business, primarily for internal use, that defines how your…
The difference between branding and positioning is that while branding is focused on differentiating the company’s brand through…
These three types of positioning strategies are known as comparative, differentiation, and segmentation. What competitive advantage does McDonald’s…
In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of…
Public stigma involves the negative or discriminatory attitudes that others have about mental illness. Self-stigma refers to the…
Price Product application/use Target customers Competitive advantages Ethical values/policies Speak to your ideal customers Research the competition Determine…
Brand positioning is the space your brand and products hold in the market and in the minds of…