Create brand personality which fits the right consumers group Make it simple, but also memorable Find a right…
Even brands that are established household names tend to go through a major brand overhaul every 7-10 years…
As a brand, Pepsi has positioned itself as one that embodies young energy, and this can be seen…
Stp marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the STP process, you segment your…
Definition: Positioning defines where your product (item or service) stands in relation to others offering similar products and…
For example, Tesla has effectively differentiated themselves from other luxury vehicle brands like Mercedes Benz or eco-friendly cars…
Search engine positioning is the method of optimizing specific pages of your website with the objective of achieving…
By selecting the appropriate combination of promotional mix elements, marketers attempt to achieve the firm’s five major promotional…
Demographic Segmentation Behavioural Segmentation Needs and Unmet Needs What is Pepsi’s target market Pepsi’s customers are mainly aged…
Word of Mouth Giveaways Discounts, Sales and Loyalty Programs Make It Like Competition Interesting Web Site Get Listed…