Customer segmentation is the process by which you divide your customers into segments up based on common characteristics…
Brand positioning creates clarity around who you serve. It also explains to your target audience why you are…
Subway vision statement Be the #1 Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious…
Positioning is the last stage in the Segmentation targeting positioning cycle. Once the organization decides on its target…
Determine how your brand is currently positioning itself Identify your direct competitors Understand how each competitor is positioning…
Stp marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the STP process, you segment your…
Using Twitter as a marketing tool. Twitter is an integral part of the marketing strategy for many brands.…
Advantage: Promotes Your Business to a Target Audience Advantage: Helps You Understand Your Customers Advantage: Helps Brand Your…
Brand awareness metrics are specific measures or data used to gauge a brand’s recognizability. They quantify whether your…
Cost-plus pricing Competitive pricing Value-based pricing Price skimming Penetration pricing Keystone pricing Why positioning is important in marketing…