The simplicity of Google’s logo and persistence with its multicolor branding has allowed the company to deftly stamp…
In marketing, a product is an object, or system, or service made available for consumer use as of…
Segmentation, targeting, and positioning (STP) is a marketing model that redefines whom you market your products to, and…
A product’s positioning involves what customers think about its features and how they compare it to competing products.…
Positioning. The final stage of the Stp model, positioning, is where you use the insights gained from segmentation…
Luxury fashion brands sell upscale, sought-after and expensive clothing, shoes and accessories. Examples of popular luxury fashion brands…
Positioning of Nike Positioning is all about placing the company’s brand in the market with other competitors. Nike…
Officially known as “AXE Antiperspirant Dry Spray,” it goes under your armpits to keep you dry for up…
User Centric Approach: One approach to positioning the brand is to focus on a specific user, or type…
Create brand personality which fits the right consumers group Make it simple, but also memorable Find a right…