The communication role of advertising includes informing, persuading, reminding and reinforcing. What is the difference between media and…
A strategic planning model is how an organization takes its strategy and creates a plan to implement it…
Introduce yourself and explain why you’re calling Be clear, concise, polite, and short Don’t use slang words and…
Prestige or Aspirational purchase – Something is purchased for an esteem-related reason or for personal enrichment. Emotional Vacuum…
Amazon advertising is based on the pay-per-click (PPC) model, meaning your business will not be charged for an…
A desire to help the environment was found to be the primary reason consumers purchase sustainable products and…
Basically, a brand extension is leveraging an existing brand to promote a product in a different category. There…
Identify negative publicity quickly Correct any false information Act before the problem escalates Own up to your mistakes…
Kotler and Keller (2016) reveals that brand equity is the added value endowed to products and services with…
Word of mouth and continued intentions to use. PWOM will be positively associated with continued intentions to use.…