Amazon advertising is based on the pay-per-click (PPC) model, meaning your business will not be charged for an…
A desire to help the environment was found to be the primary reason consumers purchase sustainable products and…
Basically, a brand extension is leveraging an existing brand to promote a product in a different category. There…
Identify negative publicity quickly Correct any false information Act before the problem escalates Own up to your mistakes…
Kotler and Keller (2016) reveals that brand equity is the added value endowed to products and services with…
Word of mouth and continued intentions to use. PWOM will be positively associated with continued intentions to use.…