The target audience for the product is focused on active males across a broad age range. Available in…
According to a report published by the Institute of Medicine of the National Academy of Sciences (IOM), all…
A target segment strategy involves conducting research in your market to define the segmentation parameters, evaluating the potential…
Electrolytes and carbohydrates help athletes refuel and rehydrate. This is what makes sports drinks popular. Electrolytes help regulate…
32-OZ BOTTLE DISCONTINUED. In addition, Gatorade is phasing out the 32-oz plastic bottle, used heavily in the grocery…
Although replacing the lost water won’t cure your hangover, it will make it less painful. Try Gatorade or…