This is because ad CPC rates fluctuate based on supply and demand. If you are in an industry…
We’ve seen that Seo click-through rates are higher than PPC, meaning that it has the potential to drive…
Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads…
In a nutshell, click arbitrage is when one advertiser buys a click in order to sell another click.…
Google Ads is an auction-based advertising system that allows you to bid for ad placements on Google properties…
Start by Optimizing Your Website Select a Bidding Strategy Set a Budget Research Your Keywords and Choose Them…
In pay-per-click (PPC), key performance indicators play a fundamental role. They let you track the performance of your…
SEO is sometimes used as an umbrella term that includes SEM, but because SEM refers strictly to paid…
Lynda.com Google Adwords Udemy Unbounce Wordstream Bing Ads The Ultimate Guide to PPC Advertising PPC Hero Is it…
In terms of functionality, Bing ppc ads work similarly to Google ads. You bid on keywords based on…