The 5 C’s of Marketing Defined. The 5 C’s stand for Company, Collaborators, Customers, Competitors, and Climate. These…
According to the dictionary, “Environment” means the surrounding conditions of any person, institution, or object. These surroundings may…
Initially 4, these elements were product, price, place and promotion, which were later expanded by including people, packaging…
The Ge matrix generalizes the axes as “Industry Attractiveness” and “Business unit strength” whereas the BCG matrix uses…
2. Price. Price is the amount that consumers will be willing to pay for a product. Marketers must…
Embrace Technology and Digital Transformation Understand & Optimize Revenue Generation Tailor Incentives to Strategies that Increase Sales Maximize…
Differential advantages LG has set extremely high innovation goal, the company is aiming for a target of 30%…
Two of the most common strategies for global marketing are standardization and localization: Standardization emphasizes using a standardized…
Bottled water Shelf-stable fruits and vegetables Beans and lentils Rice Nuts Peanut butter Shelf-stable milk Shelf-stable meat options…
The formula for calculating the wholesale to retail markup percentage of a product is retail price = wholesale…