Marketing is delivered through a combination of elements—the ‘marketing mix‘. These elements are also often referred to as…
Carefully structured paragraphs are the building blocks of writing. They give us the four C’s of effective communication:…
There are three main promotional objectives: inform the market, increase demand, and differentiate a product. What are the…
The selling concept is one of the most popular marketing concepts available because it takes into account the…
It is based on the same key components which have proven to be successful more than any other…
Determine your strategic position Prioritize your objectives Develop a strategic plan Execute and manage your plan Review and…
Invest in local SEO Maintain an active social media presence Give digital tours Blog about the neighborhood Partner…
Within the category of consumer products, there are four main classifications: convenience goods, shopping goods, specialty goods, and…
The product mix includes four common elements: Length, breadth, depth and consistency. What is a marketing mix example…
What Are Marketing objectives? Marketing objectives are the outcomes a brand wants to generate from its marketing activities.…