1- Cola wars The cola wars between Coca-Cola and Pepsi in the 1980s are a great example of…
The difference between the two is simple: Digital Marketing is an umbrella term and includes all types of…
Good products must have a solid value proposition and solve a real problem, be understandable by users, perform…
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…
Bundle pricing is a strategy where companies combine complementary products / services together and offer them at a…
Philip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name…
Product (or Service) Price Promotion Place People Packaging Process What are different types of marketing mix They are…
A good product line strategy guides managers to improve their product line’s total performance. It creates a focus…
Overall global car sales will continue to grow, but the annual growth rate is expected to drop from…
A type of ad that features detailed information about specific products that you sell. To create Shopping ads,…