The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…
Bundle pricing is a strategy where companies combine complementary products / services together and offer them at a…
Philip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name…
Product (or Service) Price Promotion Place People Packaging Process What are different types of marketing mix They are…
A good product line strategy guides managers to improve their product line’s total performance. It creates a focus…
Overall global car sales will continue to grow, but the annual growth rate is expected to drop from…
A type of ad that features detailed information about specific products that you sell. To create Shopping ads,…
The marketing mix is a tool used to help brands understand what elements must be combined in order…
Targeting a specific audience Creating engaging content Timing your content perfectly Building brand partnerships and sponsorships Using social…
The 5Ps, Product, Price, Promotion, Place, and People, are a business strategy to help marketing efforts become more…