The MBA in Luxury Brand Management is open to students holding a 4-year degree. Students holding a 3-year…
Product mix decision refers to the decisions regarding adding a new or eliminating any existing product from the…
Consumer awareness is a demonstration of ensuring the purchaser or buyer knows about the data and information about…
Customers are now spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service…
Coca-Cola: Brand Consistency Apple: Creating a Movement Colgate: Creates Trust Starbucks: Social Strategy Whole Food Market: Stand for…
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…
Hilton’s 7Ps of marketing comprises elements of Hilton Hotels marketing mix that consists of product, place, price, promotion,…
First of all, the company owns six subsidiary companies: Miu miu (named after Miuccia prada), Church’s, Car shoe,…
Growth of middle class consumers: Increase in the number of working women: Value for money: Emerging rural market:…
In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well…