The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing…
Some of the big-ticket products are quite expensive. But when you think about it, Legendary Marketer is quite…
Word-of-mouth Content marketing Local marketing Email marketing Performance marketing Influencer marketing What is a basic product in marketing…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
There are three categories in Airlines: Major, National and Regional. Who is a customer in aviation Airline Customer…
Every business should have a marketing strategy, no exceptions. Marketing results don’t just happen by chance. Creating a…
Consumer bases brand equity will lead to loyal customer base, point of differentiation against competitors get better margins,…
Strategies for segmenting and targeting. Marketers have outlined five basic strategies to the segmentation and the identification of…
The main difference between these two business practices is that advertising is a part of marketing. A successful…
By putting the customer at the centre of your marketing strategy, and navigating towards becoming a customer-centric business,…