Using the “7 Ps” of Marketing to Determine Product Positioning. Product positioning helps to define all seven elements…
Lionel Messi will continue to be the brand ambassador of Tata Motors even though he has announced his…
Promotion successful marketing strategies include all the promotional activities across the marketing mix, including advertising, direct marketing, and…
Philip Kotler, the Father of Modern marketing, Will Never Retire. What is the first stage of marketing planning…
A brand awareness campaign is a marketing campaign designed to familiarise consumers with a new product or service,…
2. Price. The price of a product directly influences sales volume and, consequently, business profits. Demand, cost, pricing…
Economic market structures can be grouped into four categories: perfect competition, monopolistic competition, oligopoly, and monopoly. What is…
Advertising Content marketing Email marketing Mobile marketing Paid search Programmatic advertising Reputation marketing Search engine optimization What is…
An app’s pricing strategy is how you earn money, value, and popularity via your app. It helps you…
The Four P’s: Product, Place, Price and Promotion are classic marketing tools. If you hear talk about “Marketing…